RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
VIDEO:
Watch this brief video to learn about B2B integration services that provide a lower TCO than in-house B2B technology. With a pay-as-you go service configured for your business, you'll get help managing, onboarding, and supporting your trading partners.
WHITE PAPER:
This research report presents results from a survey of 360 line of business managers in regards to B2B integration, and also offers recommendations on narrowing the gap between business and IT to maximize returns from B2B integration initiatives.
WHITE PAPER:
Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
PRESENTATION TRANSCRIPT:
This presentation transcript explains how your business can leverage a global content delivery network (CDN) to increase application performance and deliver reliable ecommerce services to customers across the globe.
WHITE PAPER:
Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
